- The Pace Report
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- The Pace Report Vol. 3
Hello everyone, and hope you had a great 4th of July holiday!
Today, I’m going to try something a little different. For starters, I’m going to try talking in the first-person (hello, this is Jacob). And rather than focus on a specific number of trends or people, I want to just focus on the overall theme of the report, and highlight some of the people involved in contributing to that.
For this volume, I want to cover some recent innovations in the music space that you might find interesting.
Enjoy!
Our first story comes here from Cameron Sunkel, who is a digital media and entertainment specialist. Cameron and I connected at the end of the last year when I was getting my dance music label Arise off the ground. He’s a Senior Contributor at the electronic music blog EDM.com! Below is a blurb from him on his thoughts surrounding the future of AI in the music space!
As with most industries, even creative sectors like the music business are experiencing the transformative impact of artificial intelligence (AI) at an unprecedented pace. The emergence of AI-generated “deep faked” music mimicking multiple A-list artists has put some of the industry’s most established labels in a defensive posture.
However, while some institutions may continue to block AI-generated content entirely, there’s a new world view emerging that actually seeks to empower AI-savvy creators.
Grimes recently issued an open invitation to the creative community: use AI-generated Grimes vocals in a song and receive an equal royalty share. By allowing artists to generate AI-powered songs using her vocals, Grimes is showcasing the potential of AI as a collaborator. Grimes subsequently paved the way to making the bold idea a reality by partnering with TuneCore on the initiative to facilitate the distribution of AI-generated content and the calculation of split-share royalties.
Words From Jacob:
I’m very excited about the future of AI in music. While it’s early days right now, I think we’re going to start seeing a lot more practical use cases in the music production space for creators as well as opportunities around better recommendation engines for industries like music sync licensing.
Now we go to Courtney Young, the Head of Label Services at Too Lost. Below, she outlines 4 tips artists should follow if they want to be successful on short-form platforms.
In my opinion, I think general creators could also apply some of these tips as well!
Stay away from non-native watermarks on platforms to avoid getting dinged by the platform. Upload each promo video natively through the app!
Use the hashtag #shorts in your YouTube Shorts music content for added reach + boost by YouTube Music algo.
Use the hashtag #newmusic on TikTok for inclusion in TikTok’s year round campaign/#newmusic playlist.
Create multiple (5-10) differentiated pieces of content showing fans how you want them to use your audio. When promoting your song, someone should be able to go to your profile and know exactly what you want them to do with it.
Words from Jacob:
These are some great algorithm tips that I wasn’t even aware of until now! I also really love the idea of artists being able to give their fans some inspiration around how to use their sound.
At the end of the day, you are your own best marketer!
That’s all we got for today, folks! It’s a a quick one. Hopefully you learned something new today and got some value out of this report.
If you enjoyed it, I’d appreciate you sharing with someone or writing back and letting me know your feedback!